Let me ask you that question again. What are the four things you always leave home with? I bet you that your Mobile Phone is one of those things. Why? Because it is portable and it gives you instant access to everybody, social media (like Facebook), and also to the internet.

The latest buzz in the Marketing world is all about Mobile Phone Marketing and the impact they are having on local business throughout Australia and the World. We’re not talking about SMS spamming to consumers, which is the same as Email Spam.

What we are talking about here is the use of Mobile Phones by consumers and how they are becoming more reliant on their phones than they are on their computers and laptops.

Now here’s a fact about Mobile Phone Marketing, in Australia, 52% of Mobile Phone users are already using their Mobile phones to search the internet for local business products and services. Most of the searches they conduct are now geographical, meaning if they want a Dentist in Broadbeach then they will type in “Dentist in Broadbeach”. The chances are, they are also going to be in close proximity to Broadbeach at the time they do the search.

Let’s look at Real Estate as another example, people looking for a Property to buy or rent in a certain area could possibly meet with an agent and be shown the property. If the property doesn’t suit them, how easy is it for them to conduct a search on their mobile phone for other homes for sale or rent in that locality while they are there. If your real estate company does not have a Mobile Business Website displaying homes for rent or sale in that area, that leaves a huge advantage to your competitors. Wait until you hear about our Website Barcodes and the impact they are going to have on your Sales Notices, For Sale Signs and ALL your print Marketing. You are going to do back flips. This is huge in terms of cost savings, time leverage and increasing qualified enquiry for Sales!

What about retail stores? Imagine local consumers looking for a store in the area in your particular industry. What if your store does not show up, yet your competitor’s store does? Your products don’t even enter the consideration equation because your store hasn’t shown up in the search to these consumers. Super Mall Retailers rely on foot traffic as their mainstream customers. How much better would it be to have customers going to your Mall ESPECIALLY to visit your store?

What about Restaurants, Hair Dressers, Beauty Salons and so on and so on. It doesn’t matter what industry you are in, the use of the Mobile Phone is going to have a huge effect of your business.

We have only touched the tip of the Mobile Marketing iceberg. The advantages for businesses that participate are enormous.  In the next 12 months, we forecast that having a Mobile Business Website will not be optional.

Mobile Phone Marketing by local consumers is going to dominate the market in the next 12 months to 2 years. Are you going to wait until it’s too late to get your business on Mobile Phones or do you want to be ahead of your competitors and get in now?

Mobile Business Websites are the internet medium of the future for Local Business. From a marketing perspective, there is a target market available that is omni-present. What does that mean? It means they will have their mobile phones with them all the time. They are markets that are continually on the move and at all times, still be in touch with the virtual world of the internet.

Here’s a little test you can do for yourself to see how you react. Go on to the internet using your mobile phone. Go to the Search Brower and type in the following URL:

http://www.yrmobi.com.au

You will see that the website has been shrunk to fit the Mobile Phone. However, if you want to read anything you have to enlarge the text screen and then scroll left to right and up and down. This process is pretty annoying for anybody wanting to get information quickly.

Now type in the following URL:

http://mobi.yrmobi.com.au

You will now notice how simple it is to read the information on this website. Tap on the phone number and it will go to automatic phone call. Click on any tab and read the information it provides. Scroll down simply and the text is easy to read.

How do you want visitors using a Mobile Phone to react when they visit your Website?

How is all this going to affect your business if you don’t have a Mobile Business Website? You are going to miss out on the enormous potential business that local consumers are providing your industry, irrespective of what it is.

Here’s an example of an offline marketing strategy that is not doing so well. We were in Southport a week or so ago looking for the Chamber of Commerce. The address we had been given was incorrect. We asked a local business if they knew where the Chamber of Commerce was located. No, they replied. We asked if we could borrow the “Yellow Pages” to have a look. The reply was “ Sorry, we don’t use the Yellow Pages, we can just look on the internet for you”.

Rather than use their internet, we did a Google search on our Mobile phone. Sure enough, we found the Website. The site was not optimized for Mobile Phones and was very difficult to navigate. Needless to say, we gave it a miss and moved on.

In this example, we are emphasising two things:

1. The Yellow Pages are no longer used to the extent they once were.
2. Mobile Phone searches actually occur every day.

What is a Mobile Business Website?

Thanks  for asking. A Mobile Business Website is a website that is specifically created to be received and read on any Mobile Phone that has internet access. It doesn’t matter what size the screen is, the website will automatically resize itself to fit that screen.

Mobile Business Websites have to contain the information that a consumer would want THEN AND THERE. We’re talking about Contact detail, Location details, perhaps Costs, Specials, Menus, Type of Service or Product explanation. The information needs to be specific for your particular industry thinking from the consumers perspective. Images need to be small so they load quickly and text needs to be relevant to the search.  The information contained in a Mobile Business Website is a fraction of the information that would be contained in your normal desktop website.  The content is specifically for the consumer, who in most cases is ready to make a BUYING decision then and there.

What is an App?

Again, thanks for asking. An “app” or “application” is specially designed and created by you to be used in conjunction with a specific Mobile Device to receive and view your website and its content. Apps can be very expensive to create, to have accepted and then to educate the general public about its availability and use.  Not all Mobile devices are going to be able to access your “App” and therefore, you are going to miss out on a percentage of market share that you would not have to miss out on with a Mobile Business Website.

The decision really will need to rest with you and your business as to which system you prefer to use and implement.

Want to Know More About the Latest Internet Trends?

Mobile Business Website Marketing is only one of the latest Internet Trends that are going to have an enormous effect on local business.

If you want to know more about Mobile Business Website Marketing and the other latest Internet Marketing trends that are going to have an enormous effect on local business, then you are invited to give us a call.

CALL SENE NOW! +61 424 648 452

We can help you where ever your business is located.

Every success to you and your business.

Sene Iafeta

Mobile:  0424 648 452

Ever wonder how to get a virtual flood of FREE traffic to your websites? Yeah, me too! Then I discovered article marketing, and have never paid a single cent for website traffic since! Let’s get started…..

What is Article Marketing?

Article Marketing is the art of the writing and distributing articles in an attempt to get people to click on the link to your website, blog, or affiliate page at the end of your article.

So How Do You Write Great Profit Producing Articles?

The number one rule for writing profit producing articles is to provide value to the reader! If you don’t do this then nothing else you do matters, and article marketing will produce no results for you. Some of the best value oriented articles that I have seen explain a topic (like this article does), answer a question, or solve a problem for the reader. Regardless of your article format though, you want to make sure that you stand out by providing GREAT information.

The second rule for writing articles is to never sell anything in the body of the article – This really goes with rule number one, but I thought I would make it it’s own rule to really drive home the point. People do not want to be “sold” anything when reading an article. The goal of the article is to inform. You do the selling on your website once they click through at the end of your article. Besides, if you do try to sell something in the body of the article most directories will refuse to publish the article anyway.

In addition to following the two rules of article marketing listed above, the following steps will make your article much more readable and enjoyable for the reader.

• Break up your text - Never have a paragraph that is longer than 5 sentences. Especially at the beginning of the article. Most people are lazy and will see long paragraphs as a lot of work. Don’t laugh, I’m serious. If you break up your paragraphs and text it will go along way to getting people to read the article.
• Create Number & Bulleted Lists – Always, have at least one numbered or bulleted list in your article on something that is important. Use this article as an example of this. See how I am breaking up my text and giving the main points as bullets? Very good idea whether your writing an article or blog post.
• Have Multiple Sub-Headings – This again accomplishes two things. First, it makes the article look more readable. Second, if someone is reading your article to find out one specific piece of information sub-headings will help them find this information quicker. The reader or researcher will appreciate this and then might click through to your website for more information.

Follow the two rules listed on top and format your article properly and you will be ahead of 99% of Internet & Article Marketers out there. Let’s push you over the top though, and give you a obscene advantage. What I am about to share with you is one of my top tricks…….

How To Format Your Authors Resource Box

When writing your “Author’s Resource Box” or “Signature” depending on what the article site you are on calls it, include a byline or signature that seems to be a natural extension of the article itself. Here is what I mean:

Instead of writing an author’s signature like this (99% of people do this):

Chris Gustafson is a successful entrepreneur and Internet marketer. To find out more about him visit his blog here:

[blog link]

Write something like this:

As you can see topic XYZ is not that hard to understand once you have it explained to you in plain English. For more information on topic XYZ, you can click on link below:

[blog/affiliate link]

When you write a signature like the 2nd one your click through rate on your articles will go from 5% to above 20%. Yes, it’s that big of difference!!!!

In fact, If you do have any live active articles right now take a look at your click through rate, and then change your signature to be a natural extension of the article. Check it again in a few days, and you will see how well this works!

Distributing Your Article

Once you have a awesome piece of content (your article), and have written a author’s resource box that is optimized for maximum click-through, the next thing you want to do is distribute your article to as many directories as possible. After all, you don’t want to spend 2-3 hours writing a awesome article and only submit it to ONE directory…..right?

The answer of course is NO!

To get the most out of every awesome article you write, you need to distribute it to as many article directories as possible. There are two ways to go about this:

1. Manually submit your article to all the top article directories
2. Pay an article submission service to do this for you

Option #1 is time consuming and get’s old real fast. Option #2 will cost you some money but is 100% worth it if you are in this for the long haul, and just as a FYI….Article Marketing IS a long term strategy. So don’t be penny wise and pound foolish with your time, spend the money and get a reputable article distribution service to do the leg work for you.

Which Article Distribution Service Should I Use?

Since I have been doing Article Marketing for a while, I have had a opportunity to try a number of the distribution services out there. The best one that I have found…by FAR is…. the ” Submit Your Article ” service.

The Submit Your Article Service is good for a number of reasons, here are three of the BIG ones:

1.) All content is reviewed by a human proofreader to ensure your content is grammatically correct

2.) Submit Your Article distributes to ALL the high page rank most important article directories

3.) Their unique “Article Leverage” technology enables you to get the most out of every single article!

Plus…just by clicking on the link below, you can get a free report from Steve Shaw (the owner) that will tell you EXACTLY how the Submit Your Article service works, AND how the new article leverage technology maximizes the results of EVERY SINGLE ONE OF YOUR ARTICLES!

Click on the link now to get your free report and check it out for yourself!

Submit Your Article Service

There you have it, the definitive “how to” guide for maximizing your results with Article Marketing and getting hoards of free traffic to your website. Follow these steps, distribute your articles through the submit your article service, and it is IMPOSSIBLE to fail.

p.s. If you got value out of this article please social bookmark it, tweet it, or post it on Facebook so that more people can learn these awesome tricks!

Article Source: http://EzineArticles.com/?expert=Chris_Gustafson

However, serious business owners realise the value of NEVER BEING CLOSED. They understand that their presence on the internet means that while they are asleep, their 24 hour shop front is open and delivering their message to qualified leads. They understand that because the internet never closes, it is one of the most valuable marketing tools at their disposal.

So what are you doing with your business during the Holidays and Festive Season? Are you going to close the doors and let your competitors get that extra advantage in the market place while you are on holiday?

Take advantage of the 24 hour, 7 day a week store front that never shuts, that is always open for business, that is always delivering your marketing message to visitors that are looking for your product and service. Take advantage and get yourself and your business powerful positioning in your industry and claim that valuable market share. Use the fact that the internet never closes to your advantage, get your web presence and have it promoted by the experts while you are on holiday. The best result is that when you return to work, there will be hungry people wanting your product and service. At the very least you are getting closer to that ever sought, TOP position in the Search Engines.

If you are serious about growing your business visibility and positioning within your industry, and being in front of the hundreds of people that are already looking for your product and service, then you are going to need the best solutions to marketing online to help you achieve success. If you really want to get more clients, and to make more sales then now is the best time to get yourself started.

Be confident in the fact that while you are on holiday and with your family, the internet never closes and you have your experts working hard to get your business in to the best possible position for you.

What happens if you do nothing? The answer is nothing. When is NOW a good time to start? The answer is NOW.

What do you perceive value to be? Only you can answer that. Every good Internet Marketing Consultant will walk you through a process where you should completely understand the benefits of placing your business on the internet and how it would add value to your business. However, everybody has a different perception to what constitutes value? Some will question the benefit that the internet never closes, and will not see how it saves time, decreases on-going budget expenditure, and at the same time the results can increase the profits, increase the valuable database and maintain a 24 hour marketing campaign in front of the right market.

If your business is not taking advantage of the fact that the internet never closes, you can bet that your competitor definitely is. If you want to get on an even platform or even do better than your competitors then the internet is going to be vehicle that will achieve that with you.

Contact Sene and the team if are ready to take your business to the next level while everybody else is on holiday.