PAY PER CLICK ADVERTISING

Pay Per Click Advertising is the quickest marketing strategy that will bring targeted leads to your Website.

Pay Per Click Advertising in its simplest form, is where you create an Ad based around certain Key Phrases. You agree with Google as to how much you will pay them every time somebody clicks on your ad. Obviously there is a lot more to it than this simple explanation and the Research for your Primary Keyphrase and associated keywords could take several hours for an experienced researcher.

We use several tools to conduct our research to get the best possible results. A free tool that is valuable is Google’s Adword Keyword Research Tool which is FREE. We also use paid tools such as Market Samurai which is one of the best available Keyword Research Tools on the internet at the moment. There are other tools that we use and each of them add a little bit of value to our process.

The whole idea with Pay Per Click Advertising is to be as specific as you can be with your target keywords. You then need to put a bid in to Google as how much you are prepared to pay for those keywords so your Ad appears anytime someone searches those words.

Once you have identified your Primary Keywords and associated keywords, you begin to put together your whole Ad Campaign.

You prepare the Ad content based on your keyword selection. You need to have a display URL on your Ad and you will also need to tell Google what your destination URL is.

You will have to have a good landing page that again is relevant to the keywords selected for your Ad. Your Landing Page needs to give the visitor the information they were seeking when they clicked on your Ad. You also need to have a Call To Action, tell the visitor what you want them to do. i.e Leave their name and email, buy a product, complete a form, whatever. You must make it clear you want them to do something.

As with any paid advertising campaign, in Pay Per Click Advertising you need to Test the Ad Campaign. Testing is vital so that you get the best bang for your buck. If you fail to test, you could end up losing a lot of money on a campaign that could bring much better results with a little bit of tweaking.

Now this may all sound very easy, and it is if you know what you are doing. Many a campaign has lost large amounts of money in Pay Per Click Advertising because the users did not know what they were doing.

So that leaves you with two options.

The first is to practise and run your own Pay Per Click Advertising campaign.

Secondly, you can get someone with experience, like us to do the work for you.

WHAT DO YOU DO NOW?

Enter your name and Primary email address in the box below for a 23 minute consultation (valued at $197) with one of our specialist consultants.